The story of Dior and gold is a long one, with its origins in the very sound of the name Dior. This fact did not escape Jean Cocteau, who said, “Dior, this airy genius of our times whose magical name includes that of God (Dieu) and gold (or).” Rigor combined with excess: it was a prophetic name. From his first couture collections at the end of the 1940's, Christian Dior toyed with gold as the ultimate symbol of true luxury and dreams, as seen in his 1947 Champagne gold silk Aladdin gown or the 1949 Pactole shirtwaist gown. Gold was synonymous with refinement, also appearing as a delicate highlighting touch on perfume bottles and the first lipsticks. Thus, the fascination with gold has continued over the decades. In whichever way it is used, gold is always symbolic of a doorway into a dream. Today the House of Dior is inviting us to a new enchanted experience with a flamboyant collection created by Tyen, where the color gold provides the setting for Dior’s emblematic Rouge Dio...
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