F1 World Champion & Brand Ambassador
Lewis Hamilton Launches
The India Racing Limited Edition Watch
(Press Release) Friday, 28th October 2011, New Delhi – In 2011, TAG Heuer, the worldwide leader in sports watches and chronographs, marks it's “150 years of Mastering Speed”. TAG Heuer Brand Ambassadors Lewis Hamilton and Karun Chandhok were there to celebrate the occasion in New Delhi.
To celebrate the occasion, TAG Heuer Brand Ambassador Lewis Hamilton launched the special ‘India Racing Limited Edition’ watch. He also signed the box of the 001/200 serial numbered India Racing Limited Edition watch which will be auctioned later for charitable purposes.
The TAG Heuer Carrera Tachymeter Chronograph has been chosen for this special edition. The Carrera Series draws its name from the most prestigious and dangerous endurance race of its day. Carrera, which in Spanish, means “competition of the highest order”, is apt for this special edition to mark TAG Heuer’s ‘Mastering Speed for 150 Years’ celebrations as it remains synonymous with sports, excitement, danger, adventure and heroism.
This 200 pieces numbered limited edition has been adorned with the logo of ‘Mastering Speed for 150 Years’ with striking India colors – Saffron and Green. The presence of the car shaped logo on the dial adds to the thrill of TAG Heuer fans as well as car racing enthusiasts. The ‘Mastering Speed for 150 Years’ logo has been placed on the dial at 9 ’o clock as well as on the Sapphire Crystal case back. The chronograph hand along with the thread stitching on the leather strap is in India saffron colors.
To make this a memorable evening TAG Heuer hosted an exclusive screening of the critically acclaimed Universal Studios production 'Senna'. Written and produced by Manish Pandey and Directed by Asif Kapadia the film is based on the greatest ever F1 legend and former TAG Heuer Brand Ambassador, Ayrton Senna. Brand Ambassador Lewis Hamilton opened the screening of the movie.
The evening witnessed the presence of eminent personalities such as Kapil Dev, Anthony Hamilton, Irrfan Khan, Subrata Roy Sahara, Rana Gill, Sanjeev Bijli, Misha & Ashish Soni, Gaurav Kapur, Sandeep Jajodia, Neesha Singh and Atul & Vandana Kasbekar, amongst others.
“To have the world’s best drivers as global brand ambassadors and the best racing teams as partners, has contributed tremendously to TAG Heuer’s rich motor-racing heritage. It is an extremely exciting moment for everyone to be able to celebrate TAG Heuer’s “150 Years of Mastering Speed” in the midst of this fervent atmosphere. We are really honored that TAG Heuer Brand Ambassador and 2008 Formula One World Champion, Lewis Hamilton, is here with us to launch the special India Racing Limited Edition watch.” Commented Manishi Sanwal, General Manager, LVMH Watch & Jewellery India Pvt. Ltd.
Also speaking on the occasion, Brand Ambassador Karun Chandhok said, “When it comes to true motor-racing lineage, no other brand comes close, and TAG Heuer has proved it’s excellence in the domain of motor sports time and again through brilliant innovations and technological breakthroughs, thereby keeping true to its principles of precision and performance. It is great to share such a special relationship with the brand.”
The TAG Heuer Mastering Speed event was hosted in association with Apsley Tailors from London. Apsley Tailors, established in 1889, offers luxury, handmade, bespoke tailoring of exceptional quality, in great speed and for excellent value.
Check out some pictures below of the event:
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| TAG Heuer Brand Ambassador Karun Chandhok with Kapil Dev |
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| TAG Heuer brand ambassador Lewis Hamilton |
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| TAG Heuer brand ambassadors Karun Chandhok & Lewis Hamilton and Manishi Sanwal(GM, LVMH Watch & Jewelery India Pvt Ltd) |
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| Gaurav Kapur, Manmeet Vohra (Marketing Director, TAG Heuer) and TAG Heuer brand ambassador Karun Chandhok |
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| Rana Gill with Sandeep Jajodia |
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| Atul Kasbekar, Misha Soni, Vandana Kasbekar and Ashish Soni |
About TAG Heuer
TAG Heuer celebrates “150 years of Motor Racing” in 2011. Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has set many major milestones of high-end watchmaking, especially in the field of chronographs and ultimate precision. Today, one of the largest and most desired brands in the luxury watch industry, the Swiss legend draws upon its active engagement in the world of sports to create the most accurate timing instruments and watches in the world. TAG Heuer is the first watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th, 1/1,000th and 1/10,000 of a second. From the Olympic Games in the 1920s to its role as official timekeeper for Formula One in the 90s and the legendary Indy 500 race today, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher. This is reflected in its partnerships with F1 team Vodafone McLaren Mercedes and its World Champions Lewis Hamilton and Jenson Button, Audi Sport in the Le Mans 24 Hours endurance race, and the Automobile Club de Monaco and its full roster of prestigious racing events. Now actively engaged in the Monaco Grand Prix, the Le Mans 24 and the Indy 500, TAG Heuer is ‘’Mastering Speed’’ on motorsport’s 3 most iconic racetracks. More than ever, the brand epitomizes prestige and performance through active partnerships with Hollywood icon Leonardo DiCaprio, Bollywood star Shah Rukh Khan, LPGA star Suzann Pettersen and WTA tennis champion Maria Sharapova.
TAG Heuer is a privileged member of the Fondation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry. The newest additions to the TAG Heuer legacy are: the Calibre 1887, an in-house, Swiss manufactured, integrated column-wheel chronograph movement that pays tribute to the original Heuer oscillating pinion of 1887, one of the brand's first patents and a major benchmark in modern watchmaking; and the Heuer Carrera Mikrograph 1/100th Second Chronograph, the first ever column wheel integrated mechanical chronograph with 1/100th of a second display by a central hand, which pays tribute to the legendary Heuer Mikrograph stopwatch of 1916.The TAG HEUER CARRERA 1887 CHRONOGRAPH has been named the 2010 Swiss Watch of the Year in the Grand Prix de l'Horlogerie de Genève’s prestigious “La Petite Aiguille” (“Small Hand”) category.
TAG Heuer's “150 Years of Mastering Speed” celebrations in 2011 commemorate the brand's unrivalled heritage in motor sports, which include such historic contributions as the 1911 patent for 'Time of Trip', the world’s first dashboard chronograph. As part of the celebrations, a unique exhibition showcasing TAG Heuer’s greatest racing partners and motorsport-inspired timepieces will tour major cities and racing capitals. Four-time F1 World Champion Alain Prost, a friend of the brand since the 1980s, is the “Mastering Speed” Special Ambassador.