Illamasqua Launches its Spring - 2013 Collection: I'mperfection

Illamasqua launches its Spring 2013 collection - "I'mPerfection" on January 31st, 2013. Check the details about this collection below:

The world isn't perfect. But who wants to be perfect anyway?

I'mperfection is an open invitation to stand up and show the world what maes you perfectly, imperfect. We want you to highlight the features other brands encourage you to cover up and celebrate your imperfections like badges of honour. So show off your freckles. Make beauty spots more beautiful. Shine a light on your birthmarks. And be proud of your scars. Because life isn't about finding yourself, life is about celebrating who you really are.

"Within the word IMPERFECTION you'll find IM PERFECTION;

Sometimes the soul of the word is staring you in the face. It is our so called flaws that make us unique. The beauty is in our differences, our imperfection is our beauty."

~ Alex Box - Creative Director

The Collection:

"I'MPerfection is definitive unique beauty. It evokes raw emotion, it celebrates differentiation. Without differentiation we are al subject to become perfected beauty clones led by our own vanity" ~ David Horne - Director New Product Development

"If there wasn't any ridiculous etiquette I think that a good number of so called weeds could win the most beautiful flower contest hands down"

~ Julian Kyanston - Illamasqua Founder

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Beauty Diaries by Kimi

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