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Say Goodbye to being Camera shy - A Dove Campaign

Do you feel conscious of your appearance in front of camera? A new study by Dove reveals that around 77% of Indian women are missing out on some of life’s most memorable moments because they are not happy with the way they look.  A sense of anxiety about their appearance prevents them from capturing precious memories on camera, including those of their own wedding or the birth of their child or special family holidays.



Now, to make you feel your beautiful self, the brand has come up with a short film - Camera Shy - to raise the question why women hide from the camera as adults, but loved the camera as little girls. Dove is committed to creating a world where beauty is a source of confidence, not anxiety.  Women should feel confident to smile for their next photo, so they do not lose out on capturing their precious memories. Dove encourages women to celebrate their own beauty with tips to help them “Say goodbye to being camera shy.”

I certainly couldn't stop smiling watching the video. Have a look at the video below and do share your thoughts with me in your comments below:

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