Rain Cosmetics Named Official Cosmetics Sponsor of the 2011 MISS USA® Pageant

Rain Cosmetics announced today a partnership with the Miss Universe Organization as the new Official Cosmetics Sponsor. The Las Vegas-based beauty brand will sponsor the 60th annual MISS USA® Pageant, which will air on NBC Sunday, June 19 (9-11 p.m. ET) from the Planet Hollywood Resort & Casino in Las Vegas at the Theatre for Performing Arts.

The chic new cosmetics line hailed as “the sexiest makeup in the world” will make its official pageant debut in June. Rain Cosmetics and their team of professional makeup artists will work with the Miss USA contestants during their three-week stay in Las Vegas, including the preliminary competition and the live final broadcast.

51 delegates from across the country will put their best faces forward with Rain's complexion perfecting products that provide lightweight, long-wearing coverage. The rich pigments and high-definition finishes will allow the beauties to showcase their flawless faces both on and off camera.

“The Miss Universe Organization is thrilled to partner with a fashion forward cosmetic brand like Rain that gets its inspiration from, and is based in Las Vegas, a city we call home away from home,” said Paula Shugart, president of the Miss Universe Organization. “As we head back to Planet Hollywood for this year’s pageant, we wanted a makeup brand that was chic and bold, yet has the long lasting effect that will help our girls stay camera ready.”

Rain Cosmetics owner, Lori Montoya said, “Rain Cosmetics is honored to work with an organization known for empowering women while showcasing their beauty and humanitarian goals. The MISS USA® Pageant is a glamorous event and the contestants needs to look great and feel confident all night. Our vibrant colors and long-wearing formulas are a perfect fit."

About Rain Cosmetics:
Rain Cosmetics is the first makeup line born in Las Vegas—inspired by the city's glamorous nightlife. With its sleek, chic packaging, richly pigmented colors, and high-definition finishes, Rain is rapidly becoming as celebrated as the city the products are named after. From Peepshow and The Strip to Velvet Rope and Stretch Limo, the eye shadows, lip glosses and foundations are synonymous with celebrity style. For more information, visit: www.raincosmetics.com.

Follow Rain Cosmetics:
• Facebook: www.facebook.com/RainCosmeticsFans
• YouTube: www.youtube.com/RainCosmeticsMakeup
• Twitter: Rain_Cosmetics

About Miss Universe Organization:
The MISS UNIVERSE® Organization, a Donald J. Trump and NBC Universal joint venture, is a global community empowering role models of beauty, health and leadership for young women of today. As part of the Miss Universe Organization, Miss USA is dedicated to partnering with charities around the world, and to increasing awareness of breast and ovarian cancers. For more information, visit: www.missusa.com.

Follow Miss USA®:
• Facebook: www.facebook.com/OfficialMissUSA
• YouTube: www.youtube.com/OfficialMissUSA
• Twitter: TheRealMissUSA
• Blogs: www.missusa.com/blogs/index

Note: PR info

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