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Preview: Lush Launches Gorilla Perfumes

So, Have you smelt a perfume and been transported to a rose garden? Has any perfume reminded you of the familiar whiff of spices at the Old Delhi station or did you know that an Italian dance inspired just one amongst the many fragrance from LUSH newest launches.

Hooting up the high-end lifestyle fragrance market in India, eco-friendly cosmetic brand Lush Fresh Handmade Cosmetics, announces the launch of its newest innovation – Gorilla Perfumes.

Targeted at anyone who likes to indulge, the Gorilla perfumes are a premium product whose price ranges between Rs 570 and Rs 5,300. For a 10 gm solid stick the price starts at Rs 570 going up to Rs 1,260. Likewise, for a 10 ml the price starts at Rs 1135 going up to Rs 2,530 while a 30 ml bottle will start Rs 2,530 and go up to Rs 5,300, said Lush India Director Sangeeta Kamath. Needless to say these perfumes are 100% vegetarian and not tested on animals.

Each perfume has drawn its inspiration from experience around the globe. The newest range includes:

1) LUST

Carnal and sexy, this fragrance is extremely provocative, sensual and erotic.  It practically bowls you over.  This is the one to wear if you want to get lucky ladies.  It’s about unadulterated lust.
Lust contains pure jasmine absolute, making it an exotic and heady fragrance. Sensual, provocative, wanton … this is the perfume to wear if you want to seduce or be seduced.  It will help you throw caution to the wind, give in to your desires and loose yourself in the moment.   This perfume also draws it inspiration from the teenage soul in every girl – carefree and whimsical!

Contains Jasmine, ylang ylang, rose, vanilla, sandalwood.

Perfume Bottle (30 gm) Rs 2530

Atomiser (10 gm) Rs 1135

Solid Stick Rs 570

    2) ORANGE BLOSSOM

    If there's one great experience when you're in the Mediterranean, it is orange blossom. You're cycling along and suddenly you'll get a big waft of orange blossom.  It's Heaven on Earth!  No wonder it lifts the soul.  It's just absolutely perfect.
    Orange Blossom starts with a fresh floral orange, neroli and bergamot blend for a fresh blast of the orange groves. This one is for those who absolutely love oranges.

    Contains Orange blossom, neroli, rosewood, ylang ylang, sandalwood, beeswax.

    Perfume bottle (30 gm) Rs 2900
    \
    Atomizer (10 gm) Rs 1390


    Solid stick (12 gm) Rs 700


      3) TUCA TUCA

      On a night out in Italy, LUSH perfumers Simon and Mark danced to the famous tuca tuca dance. This fabulously catchy Italian song and dance inspired the fragrance.
      Tuca Tuca means ‘touch me’ and it represents the fun and flirtatious girl inside us all. She’s whimsical, carefree and when the sun shines just right she can go from being sweet to sensual with the bat of an eyelash. Tuca Tuca is the epitome of how fast your heart races when your eyes meet the boy you’ve got a crush on!

      Contains violet, cassie absolute, vanilla, ylang ylang and vetivert.

      Perfume Bottle (30 gm) Rs 2900

      Atomiser (10 gm) Rs 1390

      Solid stick (12 gm) Rs 695

      4) BREATH OF GOD

      This perfume takes its inspiration from the incense, cedarwood, and sandalwood smell in the Tibetan temples. Breath of God is a divine perfume of two halves, the light, refreshing notes of Inhale and the smoky contemplation of Exhale.

      LUSH perfumer Simon created a masculine, musky fragrance and he also made a lighter, floral feminine fragrance with lemon, melon and neroli for a 'breath of fresh air' - and then mixed them together. The (happy) end result was Breath of God!

      Contains Neroli, sandalwood, musk, rose, jasmine

      Perfume Bottle (30 gm) Rs 4035

      Atomiser (10 gm) Rs 1895

      Soild Stick (12 gm) 885

      5) SMELL OF FREEDOM

      Smell of Freedom tells the stories of three inspirational people Lush perfumer Simon met around the world.  They all have shared experiences of hardship and have come through the other side.  The common factor was freedom.   This fragrance is a portrait of their struggle, their strength, their hope and their unwavering determination. Simon created this fragrance as a triptych portrait; it has three layers depicting each journey taken by the person in their search for freedom.  They merge together in the end to form the complete fragrance: The Smell of Freedom

      This exquisite fragrance opens with a lemon myrtle and lemongrass accord, which is part of the Fire Tree Aboriginal part consisting of fire tree oil and Australian sandalwood.  It then moves into the spicy Old Delhi Station mix of clove, ginger and jasmine inspired by the train journey to meet the Tibetan monk.  Finally there is a sophisticated dry down to sandalwood, oudh and orris. This blend is a potent Arabic accord and provides the strong heart of the perfume inspired after meeting Sami al Hadj.

      Contains: lemongrass, lemon myrtle, neroli, jasmine, ginger, fire tree, clove, black pepper, sandalwood, oudh, orris.

      Perfume Bottle (30 gm) Rs 4035
      Atomiser (10 gm) Rs 1895


      Solid Stick (12 gm) Rs 885

      6) IMOGEN ROSE


      Shakespeare might have written a sonnet. LUSH perfumer Simon created this. Simon always loved roses. Ever since his first visit to Turkey to see the rose harvest he has been inextricably linked to the Damascus rose.  Rose soon became a firm favorite.  This perfume is dedicated to his beautiful baby girl, who inspired him to name the perfume after her - Imogen Rose.
      The fragrance is both fresh and floral - a true representation of the Damascus Rose - and that it’s a suitable monument to new fathers and the baby girls they love very much.

      Contains rose oil, rose absolute, basil, bergamot, vetivert, ambrette seed, tonka, orris.

      Perfume Bottle (30 gm) Rs 5300

      Atomiser (10 gm) Rs 2530

      Solid Stick (12 gm) Rs 1260



      The full range of products is already available in all stores nationwide from April 30, 2011.

      The Gorilla perfume range, has been inspiringly created by its perfumer Simon. To be retailed in India Gorilla perfume, according to Lush India Spokesperson Sangeeta Kamath is an “antidote to mass market fragrances.”  Say Mark & Simon Constantine Lush’s range of Gorilla perfumes are a movement to get people excited about good quality perfume. Privately owned, there are 90 shops in the UK and over 700+ worldwide, in 45 countries.   

      So girls, what do you think about this range of lush goodies?  I found the concept of solid perfumes quite nice and would love to try Breath of God and Imogen Rose from these.

       Which one do you want to try? Have you already been using any of these? Share your choices and experience with me in your comments

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