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Revlon's New PhotoReady Range

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The Revlon’s new PhotoReady collection is a revolutionary product line that uses photochromatic pigments to blend, reflect and diffuse light to provide full, yet undetectable coverage. It is designed to perform under harsh lighting and high definition conditions.

Indoors, outdoors and everywhere in between, the PhotoReady line of makeup, powder compact makeup and concealer provides poreless, airbrushed skin in any light.  The professionally designed formula and shades are tested under the harshest lights and high-definition camera lens, resulting in the appearance of flawless skin whether under indoor fluorescent lighting or full outdoor sunlight.

It contains photochromatic pigments that blend and reflect light to help erase every flaw. The light-diffusing formula gives complete yet virtually undetectable coverage, while also preventing further sun damage with SPF 20 for makeup, compact makeup & concealer and SPF 14 for Powder.

1) Revlon PhotoReady Makeup 

Features/Benefits:
• Delivers flawless, poreless airbrushed appearance even in the harshest lighting conditions (from indoor fluorescent lighting to full outdoor sunlight)
• Photochromatic pigments bend, reflect and diffuse light to erase every flaw 
• Provides full yet virtually undetectable coverage
• Oil free, Fragrance Free 
• SPF 20 
Application Tips: Press pump to disperse formula.  Apply with fingertips starting in the center of face and blend outward.

Shades: Shell, Nude, Medium Beige & Caramel

Price: Rs. 850/-

2) Revlon PhotoReady Powder 


Features/Benefits:
• Delivers soft colour with a luminous air-brushed finish 
• Reduces shine and evens out skin tone 
• Sets makeup for a poreless appearance 
• Micro-fine, ultra-lightweight, creamy pressed powder formula 
• Oil free, Fragrance Free 
• SPF 14 

Application Tips: Using brush applicator, swirl into powder and tap off excess.  Apply over entire face, smoothing over forehead, nose, chin and jawline. Can be worn alone or over foundation.

Shades: Fair/light, Light/Medium & Medium/Deep

Price: Rs. 850/-

3) Revlon PhotoReady Compact Makeup

The PhotoReady Compact Makeup is designed to provide perfected, poreless skin in any light with an easy-to-use compact cream makeup.  This unique compact uses a liquefying screen to instantly turn cream into a weightless, blendable liquid offering smooth, even coverage with a soft powder finish that’s perfect in any light.  

Features/Benefits: 
• Cream makeup that transforms to liquid using built-in liquefying screen
• Photochromatic pigments blend, reflect and diffuse light to help erase flaws
• Full, yet undetectable coverage
• Soft powder finish
• SPF 20
• Oil Free, Fragrance Free, Paraben Free

Shades: Vanilla, Shell, Natural Beige, & Caramel

Price: Rs. 900/-

4) Revlon PhotoReady Concealer
Revlon PhotoReady Concealer stands up against harsh, unflattering light through the diffusing formula while also providing complete yet virtually undetectable coverage. It does not look heavy or settle into imperfections and works like an eraser so flaws and imperfections virtually disappear.  

Features/Benefits:
• Lightweight, creamy texture blends seamlessly and contains photo-chromatic pigments which bend, reflect and diffuse light to help erase flaws 
• Concealer can be used all over face for full, yet undetectable coverage 
• Professionally designed formula and shades developed and tested under the harshest lighting and high definition conditions
• SPF 20
• Oil-free, Fragrance-free, Paraben-free

Application Tips: Apply to any part of face to erase imperfections 

Shades: Light Medium & Medium Deep 
Price: Rs. 700/-


So, what do you feel about the range? I've seen a lot of youtube ace makeup gurus using photoready products already and I really liked the finishing a lot. I am pretty much interested in trying the makeup and concealer for sure from the range. The Revlon's Photoready range is already available in the market at various Revlon counters

AVAILABILITY
Available at all leading department & cosmetic stores from March 2011

Note: PR info
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