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Snowberry wins Discover Beauty Award

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Premium anti-ageing skin care brand Snowberry received the Discover Beauty Award at Cosmoprof USA this month.

In this, the largest cosmetics trade show in the US calendar, just 17 new brands from around the world were selected to be part of Discover Beauty, a Cosmoprof programme to identify the most innovative brands most likely to succeed in the highly competitive US market.

The selected brands were judged on creativity, innovation and market readiness by buyers from specialty retailers such as Bergdorf Goodman, C.O. Bigelow, Henri Bendel and HSN as well as various beauty bloggers including Bellasugar.com, DailyMakeover.com and Youbeauty.com.

The 2011 Discover Beauty Award winner, Snowberry from New Zealand was announced at the Discover Beauty Party at MIX in THEhotel at Mandalay Bay, Las Vegas. This natural, but highly functional anti-aging skin care line is full of peptides, antioxidants, super fruits, and the finest herbal oils, including extracts from New Zealand rain forest plants cultivated on Snowberry's plantation.


Receiving the Award, Snowberry founder Soraya Hendesi said she believed the Award recognised a brand that is visually appealing as well as one that does not stint on offering women extraordinarily rich skin care products.

“We have customers all around the world who say how much they love the Snowberry brand. But it is much more important to me when they tell me how much their skin has improved. I have never been interested in skin care that compromises or pretends. I want the finest known anti-ageing bio-actives, and I want all of them. I want Snowberry to benefit every woman’s skin, every single day, for her lifetime.”
Snowberry launched in Germany; is represented in the UK, The Netherlands and Scandinavia, and this year is entering Italy, Korea, and China, and now the USA.

The Discover Beauty Award is Snowberry’s third international award in two years. Last year Snowberry won the prestigious Silver Dieline for best packaging and branding in Chicago, and was Runner Up Favourite Brand at Beyond Beauty at Cosmeeting in Paris.
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