Product Launch: Shah Rukh Khan Launches The Very Exclusive Tag Heuer Monaco V4 Rose Gold Limited Edition
Friday, 23rd December 2011, Mumbai – TAG Heuer Brand Ambassador Shah
Rukh Khan launched the most exclusive timepiece – the Monaco V4 Rose Gold
Rhutenium & Ceramic over a special screening of Don-2 to celebrate his
relationship of nine years with the brand.
In an exclusive edition of just
60 pieces worldwide, the TAG Heuer MONACO V4 Next Generation Rose
Gold Ruthenium and Ceramic is a worthy representative of the Swiss legend that created it.
In
this new “Next Generation” version, the case is 41mm and made of polished
massive rose gold with fine-brushed silicon nitride “ceramic” inserts. The
newly angled planes of the bevelled crystal give the watch a more fluid and
contemporary profile. Other rose gold components are the hand-applied faceted
indexes on the dial, the minute and hour hands, the small second hand at 4
o’clock, the thermo-lacquered crown at 3 o’clock, and the strap’s folding
buckle. The brand’s most stylish creation in rose gold to date, it is a fitting
tribute to the their 150 years of pioneering innovation.
The
worldwide leader within the luxury watch industry, has once again remained true
to its Avant-Garde vision by being a part of the long- awaited sequel to the
Bollywood action movie: ‘Don: the Chase
Begins Again’.
Throughout
the movie Shah Rukh Khan is prominently seen wearing the TAG Heuer Grand
Carrera Calibre 17 RS Chronograph amongst other TAG Heuer watches. The key star
cast of Don-2 has worn TAG Heuer watches throughout the film. Watch models were
carefully chosen to complement the different characters. The Don is also seen
using the TAG Heuer Mobile Phone – The Meridiist and specially selected eye
wear from TAG Heuer. Steeped in the aura of motor racing, thrill, and speed,
the TAG Heuer watches, phone and eye wear perfectly complement the actor’s bold
and daring character in the film.
The
evening saw a special screening of Don-2 being hosted by TAG Heuer where Shah
Rukh Khan left the audience thrilled with his warm welcome.
“TAG Heuer has always been close to my heart
and has become an integral part of my lifestyle. Hence, choosing TAG Heuer
watches and accessories was an obvious choice to complement the role and
character of Don in this thrilling sequel. I am delighted to launch the most
exclusive TAG Heuer timepiece – The Monaco V4 Rose Gold Rhutenium & Ceramic
on the occasion of my movie release,” Commented Brand Ambassador Shah Rukh Khan.
Also speaking at the occasion, Manishi Sanwal, General Manager, LVMH
Watch & Jewellery India Pvt. Ltd. added, “TAG Heuer has shared a
special and longstanding relationship with Brand Ambassador Shah Rukh Khan and
it is with great pleasure that we are launching with him the Monaco V4 to forge
our relationship further. The brand is delighted to be a part of ‘Don 2’, a
project very close to his heart. We wish him all the success for this
endeavor.”
“SRK
and TAG Heuer share the same values of passion, prestige, performance and
perfection due to which the mutual relationship has evolved beautifully over
the last nine years and continues to grow. Don-2 is a perfect platform for TAG
Heuer to showcase its products to SRK fans,” said Manmeet Vohra, Marketing
Director, TAG Heuer India.
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| Manishi Sanwal, GM - LVMH Watch & Jewellery, TAG Heuer Brand Ambassador SRK and TAG Heuer Marketing Director, Manmeet Vohra unveiling the Monaco VY Rosegold Limited Edition Timepiece in Mumbai |
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| TAG Heuer Brand Ambassador Shah Rukh Khan at the launch of the Monaco V4 Rosegold Limited Edition |
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| Manishi Sanwal, GM - LVMH Watch & Jewellery, TAG Heuer Brand Ambassador SRK and TAG Heuer Marketing Director, Manmeet Vohra |
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| Manishi Sanwal, GM - LVMH Watch & Jewellery, TAG Heuer Brand Ambassador SRK wearing the Grand Carrera Calibre 17 RS and Monaco V4 Rosegold and TAG Heuer Marketing Director, Manmeet Vohra |
About TAG Heuer
TAG Heuer celebrates “150 years of Motor Racing”
in 2011. Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has set
many major milestones of high-end watchmaking, especially in the field of
chronographs and ultimate precision. Today, one of the largest and most desired
brands in the luxury watch industry, the Swiss legend draws upon its active
engagement in the world of sports to create the most accurate timing
instruments and watches in the world. TAG Heuer is the first watchmaker to
master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th,
1/1,000th and 1/10,000 of a second. From the Olympic Games in the 1920s to its
role as official timekeeper for Formula One in the 90s and the legendary Indy
500 race today, TAG Heuer, in a constant quest for innovation, excellence,
performance and prestige, continues to aim ever higher. This is reflected in
its partnerships with F1 team Vodafone McLaren Mercedes and its World Champions
Lewis Hamilton and Jenson Button, Audi Sport in the Le Mans 24 Hours endurance
race, and the Automobile Club de Monaco and its full roster of prestigious
racing events. Now actively engaged in the Monaco Grand Prix, the Le Mans 24
and the Indy 500, TAG Heuer is ‘’Mastering Speed’’ on motorsport’s 3 most
iconic racetracks. More than ever, the brand epitomizes prestige and
performance through active partnerships with Hollywood icon Leonardo DiCaprio,
Bollywood star Shah Rukh Khan, LPGA star Suzann Pettersen and WTA tennis
champion Maria Sharapova.
TAG Heuer is a privileged member of the Fondation de
la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking
industry. The newest additions to the TAG Heuer legacy are: the Calibre 1887,
an in-house, Swiss manufactured, integrated column-wheel chronograph movement
that pays tribute to the original Heuer oscillating pinion of 1887, one of the
brand's first patents and a major benchmark in modern watchmaking; and the
Heuer Carrera Mikrograph 1/100th Second Chronograph, the first ever column
wheel integrated mechanical chronograph with 1/100th of a second display by a
central hand, which pays tribute to the legendary Heuer Mikrograph stopwatch of
1916.The TAG HEUER CARRERA 1887 CHRONOGRAPH has been named the 2010 Swiss Watch
of the Year in the Grand Prix de l'Horlogerie de Genève’s prestigious “La
Petite Aiguille” (“Small Hand”) category.
TAG Heuer's “150 Years of Mastering Speed”
celebrations in 2011 commemorate the brand's unrivalled heritage in motor
sports, which include such historic contributions as the 1911 patent for 'Time
of Trip', the world’s first dashboard chronograph. As part of the celebrations,
a unique exhibition showcasing TAG Heuer’s greatest racing partners and
motorsport-inspired timepieces will tour major cities and racing capitals.
Four-time F1 World Champion Alain Prost, a friend of the brand since the 1980s,
is the “Mastering Speed” Special Ambassador.