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Product Launch: Chocolate heaven from The Body Shop this Valentine’s Day



GIFT YOUR VALENTINE THE NEW CHOCOMANIA RANGE FROM THE BODY SHOP


With Valentine’s Day drawing nearer, thoughts of true romance are front of mind – and what better way to celebrate than with the food that has inspired countless love affairs throughout history? This February, The Body Shop is proud to launch Chocó mania, a lavish celebration of the timeless ingredient that continues to capture our hearts and our imaginations today.

For over 3,000 years, chocolate - like gold - has had universal appeal. From kings and queens, to laborers and laymen, chocolate has inspired, tempted and tantalized. Once the culinary privilege of the wealthy and famous, chocolate has worked its way into our hearts and lives. And for the chocoholics amongst us, we’ve got some news to get your blood racing: our new Chocó mania bath & body range is here.
Just in time for Valentine’s Day, Chocó mania is a decadent, sensuous and indulgent range guaranteed to plunge you, your skin and your senses straight into chocolate heaven. Sin free, pleasure rich and oozing with luxurious texture and fragrance, Chocó mania is irresistible.

With its rich and sumptuous texture, Queen of the Chocó mania range is Chocó mania Body Butter. “Inside every pot is an exclusive formula of 12 Community Fair Trade Ingredients from around the world making this the most lavish Body Butter from The Body Shop to date. Smooth and seductive, Chocó mania Body Butter simply melts into the skin, combating dryness with 48 hours of intensive moisturisation and releasing a heavenly chocolate fragrance that will make you smell good enough to eat.

Can’t get enough? We understand. Thankfully, there’s a whole Chocó mania range to enjoy, so you can indulge in the delicious fragrance and sumptuous textures in as many ways as possible. Now, that’s pure luxury.


·         Chocó mania Body Butter – Rs.895 (200ml.) , Rs.345 (50ml.)
·         Chocó mania Body Lotion –  Rs.595
·         Chocó mania Shower Cream Rs.395
·         Chocó  mania Body Scrub  - Rs. 895
·         Chocó mania Lip Butter – Rs. 295
·         Chocó mania Heart shaped soap – Rs. 245
·         Chocó mania  Bag of Hearts – Rs.595 


SCRUB: 
Chocó mania Body Scrub:

For a smooth honeyed finish, step into the bath or shower with this chocolatey body scrub which provides expert exfoliation

CLEANSE: 
Chocó mania Shower Cream :
Cleanse all over with our creamy body wash that leaves skin supple, cleansed and moisturized Chocó mania Heart Soap Bars – These heart-shaped soaps are perfect for cleaning in the shower or just keeping hands soft, cleansed and sweet-smelling

MOISTURIZE


Chocó mania Body Lotion:

A sophisticated light cream body moisturizer for quick and gentle hydration for a silky, smooth finish .Chocó mania Body Butter - For when a light touch isn’t enough...a hit of rich, decadent chocolate and luxurious fragrance, this Body Butter provides 48 hours of intensive moisturisation.

Chocó mania Lip Butter:

Keep temptation at arm’s length by keeping this Lip Butter in your handbag. Delivering soft and silky lips with an intensive, chocolately, creamy balm, it’s almost good enough to eat...just don’t leave it near your lips too long or you might just be tempted!

CHOCOLATE TIMELINE

2000 BC:  Amazon: Cocoa, from which chocolate is created, is said to have originated in the Amazon at least 4,000 years ago.

300 AD:  Maya Cult re Cocoa, from which chocolate is created, is said to have Originated in the Amazon at least 4,000 years ago.

1200:  Aztec cultu re : The Aztecs attributed the creation of the cocoa plant to their god Quetzalcoatl who descended from heaven on a beam of a morning star carrying a cocoa tree stolen from paradise.

1492: Columbus Returns in Triumph From America King Ferdinand and Queen Isabella were presented with many strange and wonderful things… including a few dark brown beans that looked like almonds.

1625: Cocoa Beans are Currency in Spain to 200 small cocoa beans were valued at 1 Spanish real, or 4 cents.

1704: The Germans Impose a Tax on Chocolate. Chocolate makes its appearance in Gemany, and Frederick I of Prussia reacts by imposing a tax.

1765: First Chocolate Factory In the USA The production of chocolate proceeded at a faster pace than anywhere else in the world.

1830:  The Drink Became a Confection Solid eating chocolate was developed by J. S. Fry and Sons, a British chocolate maker.

1857: Ghana Develops into an Important Producer. A Portuguese Baron takes the cultivation of cocoa to the African Continent. Members of the Basle Mission in Ghana encourage the growth of this emerging crop, and farmers turn Ghana into one of the most important producers.

1925:  Cocoa is Big Business The New York Cocoa Exchange, located at the World Trade Center, was born so buyers and sellers could get together for transactions.

2012:  The Body Shop launches Chocó mania, a decadent range of chocolate-inspired bath and body range including Chocó mania Body Butter, made from 47% cocoa butter and providing 48 hours of moisturisation.


ABOUT THE BODY SHOP
The Body Shop International plc is the original ethical cosmetics company, now operating more than 2,500 stores in over 60 markets worldwide. The Body Shop®. has constantly sought out wonderful natural ingredients from all four corners of the globe to bring you products bursting with effectiveness, to enhance your natural beauty. We strive to use our planet’s resources wisely, searching for outstanding natural materials and ingredients from across the globe to include in our range of products. We continue to lead the way, sourcing sustainable palm oil, introducing 100% recycled packaging, and raising funds and awareness to help prevent the spread of HIV/AIDS, and continuing to support marginalised communities around the world through our Community Trade fair trade programme.
For over 30 years The Body Shop® has believed that business has the power to make the right kind of difference to the world. Our unique philosophy continues to drive everything we do, allowing our customers around the world to become ‘activists’, simply by choosing from our range of products.  As Dame Anita Roddick said: “Activism isn’t listed on The Body Shop labels as an ingredient, but it is there as surely as the bergamot and hemp oil”.
Community Fair Trade
A purchase from our Community Fair Trade programme can put a smile on faces as far away as Ghana, Nicaragua, Italy and India - improving the financial security, comfort and health resources available to farmers, producers and their families in more than 20 countries. In 1987 we launched our pioneering Community Fair Trade programme which now directly benefits over 25,000 people, as we seek to provide a fairincome, for work in fair conditions, for all those involved in this unique programme. Our commitment to Community Fair Trade continues to grow, with 75% of our products including the benefits of Community Fair Trade.

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