(Press Release)
www.illamasqua.com www.illamasqua.com/socialise
An explosion of your alter ego, Human Fundamentalism is about
becoming who you are and not what society tells you to be. Beauty isn’t about conformity but the
fundamental human desire to express your inner beauty on the outside.
rise above mainstream limitations and join our world where
individuality is received with celebration not derision: break the mould to
show strength not instability.
embracing our glorious imperfections and showing the world
we’re not ordinary but extraordinary is what Illamasqua stands for.
We’re beyond conformity, celebrating instead freedom of
expression. We’re beyond hiding who we really are. We are not a religion, but
the singular opposite.
We are Illamasqua.
“Human
Fundamentalism is the unique spirit and fundamental human drive for individuality.
It’s a belief, a movement and an emotion. A connection with the spirit of the
age and its global motifs. You are your own human hybrid, a unique nomad of
street cultures and global trends.” ~ Alex Box, Illamasqua Creative Director.
Human Fundamentalism is a celebration of humanity’s
connection with colour, where blinding flashes of kaleidoscopic pigment provides
a sharp contrast to warmer tones, resulting in a saturated palette that
catapults your alter ego to the next level of self-expression. Mix contrasting
textures – including a myriad of matts, glorious creams and rich metallics… to
express your true self. This is nonconformity at its most fundamental and at
its unpredictable best.
''Human
Fundamentalism to me is physical expression of your self-belief, sharing your
opinions with colour that shape the narrative of your thoughts and inner self.
It is a statement of conviction and colour confidence, it states, this is me
and now see what I see, be tinted by how I express colour and behold an
oblivion to social convention and constraints.''
David Horne, Illamasqua Director of New
Product Development
Products
-
Powder
Eye Shadow (£15.00)
An explosion
of highly pigmented Powder Eye Shadows in six bold shades: Burst (Blue Green), Cancan
(Lilac Purple), Pivot (Yellow Green), Vernau (Yellow Ochre) Obsidian (Rich
Black), and Sex (Pure White). Intense and long-lasting the easily blendable shades
express every aspect of your humanity.
Sealing
Gel (£10.50)
A single
drop of Sealing Gel turns any powder product into a water-resistant,
colour-intense paste, perfect for adorning your face and body with bold tribal stripes,
intricate gentle lines or bold geometric patterns of pigment. Use with Human
Fundamentalism Powder Eye Shadows to unleash your artistic potential.
Palettes
(£30.00)
Fundamental
Palette – The Fundamental Palette is a playground
for self-expression, created to allow you to experiment with contrasting
textures, from glistening Liquid Metal in molten pewter to matt Cream Pigment
in mint green. Coupled with two vibrant Powder Eye Shadows in Inception (Rich
Violet) and Hype (Bold Yellow) this palette demands nonconformity.
Neutral
Palette – Create sculpted highlights and stark
contours anywhere on your face and body with these four fundamental Powder Eye Shadows.
From new matt shades in Stealth (Creamy Buttermilk), Wolf (Chocolate Brown) and
Vintage (Antiqued Gold) – a shade exclusive to this palette - to the accents of
Obsidian (Rich Black), express your inner light and darkness in a rich riotous
glamour.
Precision
Ink (£17.00)
In pure
white, our Precision Ink in Scribe is the ultimate anti-liner - subvert
expectations and highlight the unconventional, creating white-lined eyes and
white-out brows with Precision Ink’s super-fine tip. Waterproof and extremely
long-lasting, Precision Ink also makes the perfect nail art pen! Just apply on
top of any shade of Nail Varnish then seal with Illamasqua Top Coat.
Nail
Varnish (£13.50)
New Nail Varnishes in Nomad (Bright Jade) and Stance (Bright
Mauve) are fearlessly fresh and vibrant. High-gloss and packed with pigment,
they are the most stunning shades of idiosyncrasy.
Lipstick
(£15.50)
Dare to
be you by choosing our vibrant new Lipstick shade, Apocalips (Bright Teal).
This stunning turquoise blue shade speaks of uncompromising self-expression,
the fundamental desire to stand out and a deep connection with the power of
pure colour. However, if your alter ego manifests itself in the richest of
reds, our deep scarlet Lipstick in Box [named after our Creative Director Alex
Box, who designed it!] takes you way beyond conformity.
Skin
Base Foundation Shade Au (£25) Limited Edition
When the
world says blend in, we say stand out - Skin Base Foundation in Au [the chemical
symbol for gold] contains micro flecks of subtle metallic shimmer combined with
our cult BB cream-inspired foundation that smoothes, softens and conditions
your skin. Mix with foundation for a subtle glow, underneath for a luminous
glow, or go all out and transform yourself in to a gilded god or goddess.
Human Fundamentalism is available from March 15th 2012
www.illamasqua.com www.illamasqua.com/socialise
Check out some pics below:
