Experience The Power Of Perfect Radiance With The New Lakme Perfect Radiance Range

(Press Note)

Today, every woman is constantly on the lookout for perfectly radiant and flawless skin, but pollution and harmful UV rays rob her of this dream by creating 6 blocks – 

·         Tanning

·         Uneven skin tone

·         Dark spots

·         Blemishes

·         Dullness

·         Oiliness

Obstructing the skin’s natural glow, these blocks make the skin lose its sheen. To combat this, Lakmé brings to you its powerful INTENSE WHITENING^TM range - LAKMÉ PERFECT RADIANCE, powered with Continuous Release Technology, which works on your skin’s 6 fairness blocks to give you PERFECT RADIANCE.

Continuous Release Technology is an advanced Derma-Cellular technology brought to you by the team of skin experts at Lakmé. Continuously releasing potent Vitamins deep into your skin’s epidermal cells, it acts throughout the day even as its Precision Impact Action micro-targets all 6 fairness blocks to give you perfect radiance. Additionally, ingredients like Chronosphere Vitazyme C, Vitamin E Acetate, Niacinamide (Vitamin B3), Lipophilic Pro-Vitamin C, Licorice, Tomato Extracts and Broad Spectrum Sunscreen form a potent cocktail that help give you perfectly radiant skin. Lakmé thus brings to you the latest advances in skin science in this revolutionary new range.

Designed to give you truly radiant skin, Lakmé Perfect Radiance acts on all 6 fairness blocks by:

·   Keeping Tanning under control: Long hours spent in the sun, without sun protection makes your skin look sun burnt, aged and dark. Lakmé Perfect Radiance Intense Whitening Range not only guards your skin from the sun, but also works from deep within to lighten it, restoring your natural, radiant complexion

·    Helping even out Skin Tone: Usually caused by a number of factors, an uneven tone makes skin look discolored and unattractive. Lakmé Perfect Radiance Intense Whitening Range helps clarify skin tone, giving it a radiant, complete glow

·    Fading away dark spots and blemishes: Spots & blemishes are caused due to pigmentation, skin allergies and acne or even just as a part of the ageing process. Lakmé Perfect Radiance Intense Whitening Range helps lighten blemishes and spots, giving you flawless skin

·   Fading away Dullness: Environmental pollution, stale air-conditioning and other such factors sap away the moisture and radiance from your skin, making it appear dry and lifeless. Lakmé Perfect Radiance Intense Whitening Range reduces dullness and makes you look your radiant self again

·     Reducing Oiliness: Stemming from overactive oil glands on the surface of the skin, oily skin attracts dust and grime, making it looks duller and darker than it really is. Lakmé Perfect Radiance Intense Whitening Range keeps excess oil at bay, leaving your skin oil-free and smooth to touch

Lakmé Perfect Radiance 4-week Intense Whitening™ - Capsules

An innovation by Lakmé, the Perfect Radiance Capsules are a power-dose of skin lightening vitamins and anti-oxidants that work in synergy to enhance your skin’s natural radiance. Each capsule contains a luxurious, lightweight serum that effortlessly seeps into your skin, leaving it perfectly radiant. Pure Vitamin C encapsulated in Microsponge helps in continuously releasing potent skin lightening vitamins into your skin’s epidermal cells.

MRP – Rs. 1250/- for 28 capsules

Lakmé Perfect Radiance Intense Whitening™ - UV Day Crème

A smooth-textured moisturizer formulated with Continuous Release Technology, skin lightening ingredients and anti-oxidants which offer high-level protection against damaging environmental factors. SPF 15 helps fight UVB damage and PA++ protects the skin from UVA damage; perfect for those with an active lifestyle.

MRP – Rs. 249/- for 30ml

Lakmé Perfect Radiance Intense Whitening™ - Day Crème

A smooth-textured skin lightening crème that also moisturizes your skin. Infused with Chronosphere Vitazyme C, a complex delivery system, that helps in the continuous release of potent skin lightening vitamins that helps fight the 6 blocks of fairness. Niacinamide (Vitamin B3), a key ingredient in this day crème is known for its unique skin lightening properties. Gives you perfectly fair skin with regular usage.

MRP – Rs. 99/- for 15g, Rs. 199/- for 50g

Lakmé Perfect Radiance Intense Whitening™ - Night Repair Crème

Envelope your skin with this night repair crème that moisturizes and enhances your skin’s radiance while you sleep. It works harmoniously with the skin when the cell renewal process is at its peak.  Night Crèmes contain higher levels of active ingredients that renew and repair your skin while you are asleep so that you wake up to visibly luminous skin.

MRP – Rs. 299/- for 50g

Lakmé Perfect Radiance Intense Whitening™ - Face wash

A gentle face wash which cleanses each pore from deep within. Extracts impurities from the deepest epidermal layers of skin and lightens your skin tone. Creates an immediate feeling of freshness and unveils smooth, visibly radiant skin.

MRP – Rs. 90/- for 50g, Rs. 165/- for 100g