We all know how nasty blackheads can be, and there is
frankly no escape from them (unless you have some special miraculous skin that isn't human anymore). We all keep developing
these vile blackheads or whiteheads time and again, because of lots of environmental issues and
pollution around us, oil secretions from our skin and not to miss the hectic and stressful lifestyle we lead.
What exactly are
Blackheads?
Blackheads are black spots on the skin. The main reason for
its occurrence is oil secretion in the skin which leads to the growth of ugly
blackheads. Apart from oil; pollution, sweat, improper personal hygiene, dust,
etc are also the other major reasons. Now reading these above 4 lines could
probably put you to sleep.
It is really important to learn and know the facts and
reasons behind blackheads and how to tackle them most effectively, without getting bored about the whole lecture. So, to help
us all in this task in an easy and fun way, this summer Garnier pure active has
launched the campaign that will not only educate people but also involve them
in a way that has never been attempted till date.
The main aim of this "Education through engagement" campaign is to bust the blackheads. Kudos to the imaginative team of Garnier pure active, here
let's have a look at this creative "Bust Blackhead" Campaign.
In order to make the engagement more interactive, the
campaign has an imaginary world and a couple of interesting characters to be
introduced. Lets meet them all one by one.
The Blackheads
Garnier Pure Active has created a fictitious town called
Faceville which for obvious reasons resides on your face & the citizens are
called Facevillains taking into consideration the damage that they cause to your
face. The Facevillians have names characteristic to a blackheads personality.
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| Jessica Rabbit should see this!! :P |
Garnier Pure Active has decided to educate the users through
funny comics and situations that occur on Faceville which is the Blackhead
world.
Going forward there are planned certain exciting series of
contests and fun interactive quizzes which will enable the fans to participate
and be a part of Faceville and interact with these black heads.
Let us have a look at
some funny and interesting situations:
So, I do find this campaign a lot interesting, fun and definitely exciting. Would love to be a part of it and know more about the
Faceville and its inhabitants. I quite appreciate Garnier for taking this
initiative and making an aim to not only engage but also to educate people. The
campaign seems to have already generated a lot of interest and we will
definitely see people increasingly talking about this ahead.
Please visit their Facebook page to get an in-depth
understanding of the campaign:
Please check out the app, Faceville Times. This is
Faceville’s Weekly newspaper: