Dove is extremely thrilled to launch for the first time ever, the New Dove Hair fall Rescue System.
Even as several studies are conducted into the causes and treatments of hair breakage, a research done globally by Dove revealed that 78% of the hair fall happens from the roots, not due to breakage.
A recent survey by AC Nielson and Dove indicates that 57% of Indian women identify hair fall as their biggest hair problem. Over 77% also stated that they are looking for an alternative solution to keep their hair fall in check. This can be attributed to the fact that most cosmetic treatments available in the market tackle hair breakage further down the shaft; no product treats hairfall from the root.
Made with breakthrough formulation, the new Dove Hair fall Rescue System will reduce damage at the roots and help lock hair firmly in place. Developed after five years of research and technology formulation, this system consisting of an advanced range of shampoo, conditioner, mask, serum and special care products like the Intensive Roots Treatment, provides a complete hair fall treatment that strengthens hair at the root; leaving hair beautiful and strong.
The Difference between Hair Fall from the
Root and Hair Breakage
Hair fall due to breakage is caused when little strands of hair break off from the middle. This is characterized by broken and/or blunted ends, and fractured hair with appearance of nodes and knots induced by excessive combing or brushing, natural friction and the use of heat treatments like straighteners and curling irons. While most of us believe that hair found in the sink or shower, on the brush etc is due to breakage, facts and figures revealed through research indicates otherwise - 78% of hair loss is from the root, not breakage.
Explaining the causes for hairfall from the root, Dr. Rohini Wadhwani, Medical Director, Skin Essentials said
“Hair growth follows a cyclical pattern; the growth phase (anagen), the transition phase (catagen) and telogen (resting phase). During anagen, the hair fibers are firmly anchored to the hair follicle which is not the case during telogen and it is in this phase that the hair tends to fall. Excessive hair loss from the roots could be due to a variety of reasons and hence, those experiencing hair loss may use a product or a system that will help combat hair fall along with the treatment of the cause or trigger factor if any."
New Breakthrough Unilever Technology:
Dove Hair Fall Rescue System
The new revolutionary Intensive Roots Treatment containing Trichazole active with Ginseng & Soy protein is a scientifically proven formulation designed to treat hairfall from the root. Trichazole, a ground breaking, patented active ingredient reduces the activity of the proteolytic enzymes, and firmly anchors the hair in place; providing freedom from hairfall. This targeted root action results in visible reduction of hair fall within two weeks. With Dove, you can leave your hair problems behind, forever.
Myths and misconceptions about hair fall
• Many women over react to their hair fall level, whereas they may be experiencing normal levels of hair fall. The stated average natural hair loss is 100 hairs per day. Daily shedding in excess of this is considered as a clinical problem.
• Although emotional stress has been considered a contributing factor to hair loss, there is no confirmation that stress induces chronic hair loss.
• Hair loss and thinning can occur in girls as young as twelve years of age. Episodes of thinning can be due to hormonal changes or even pregnancy.
• Massaging the scalp for 15 minutes a day or brushing the scalp 20 - 100 times a day to increase hair growth is a fantasy. It will not make hair grow. The hair follicles are beneath the skin, and they are not receptive to physical stimulation.
Product Details: Dove Hairfall Rescue System
Dove Hairfall Rescue Intensive Roots Treatment
Directions to use:
• Wash hair as usual and towel dry
• Break open flat nozzle cap and apply lotion directly on clean scalp
• Make series of parting and apply lotion directly to the scalp
• Massage lotion for 2-3 minutes to let it penetrate into the roots of hair
• Use entire content of 1 vial at each application and leave until next wash. Style as usual (must be left on for atleast 8 hours)
• For best results apply on clean scalp soon after towel dry and use every two days
• Non sticky. Non greasy
Price: INR 350 for 49ml
Dove Hairfall Rescue Shampoo
Directions to use:
• Apply to wet hair
• Lather and rinse
Pricing:
675ml INR 339.00
360ml INR 220.00
180ml INR 128.00
80ml INR 64.00
7.5ml INR 3.00
5.5ml INR 1.50
Dove Hairfall Rescue Conditioner
Dove Hair fall Rescue Conditioner contains Trichazole actives to nourish the roots and to help hair firmly locked in. Within two weeks your hair fall is visibly reduced and your hair appears strong and full of life.
Directions to use:
After shampooing, massage through hair and rinse thoroughly after 1 to 3 minutes
Pricing:
180ml INR 128.00
90ml INR 64.00
40ml INR 38.00
7.5ml INR 4.00
Dove Hairfall Rescue Deep Repairing Mask
The Deep repairing mask strengthens hair from root to tip, and leaves it resilient. Hair Fall Rescue Deep Repairing Treatment Mask contains Trichazole actives. Within 2 weeks you will notice a visible reduction in hairfall. Leaves hair resilient and strong from root to tips.
Directions to use:
• Use hair mask once a week before shampooing your hair.
• Once you’ve applied the mask, wrap your head with a shower cap.
• Rinse out the mask after 3 minutes and wash your hair with a gentle shampoo
Price: INR 215 for 200 ml
Dove Hairfall Rescue Serum
Dove Hair Fall Rescue Serum contains Micro Moisture Serum. It reduces damage and instantly smoothes and protects hair from friction due to brushing. Enhance your Hair Fall regime by smoothening your hair with Dove Hair Fall Rescue Serum daily after shower. Leaves hair strengthened and resistant to hair fall.
Directions to use:
• Pump the serum 3 to 5 times onto your palm
• Apply evenly through wet or dry hair
• Then style as desired. No need to rinse
Price: INR 250 for 40ml