BOBBI BROWN COSMETICS LAUNCHES IN INDIA
Opens First Retail Location at Select CITYWALK, Delhi
Opening Date: July, 2013
Bobbi Brown Cosmetics, the exclusive beauty line developed by celebrated makeup artist Bobbi Brown, is thrilled to announce the opening of its first retail location in India at Select CITYWALK, an upscale mall located in the South Delhi district of Saket. The store is an expression of Bobbi’s unique philosophy and aesthetic, and the perfect way for consumers to discover Bobbi’s signature products and expert services.
Bobbi Brown revolutionized the beauty industry in 1991 with the launch of 10 brown-based lipsticks and a simple philosophy that with the right makeup and knowledge women can look like themselves, only prettier and more confident. Her unique approach was a long-awaited gift for women who wanted makeup that was simple, flattering and wearable. More than twenty two years later, Bobbi’s holistic and empowering take on beauty speaks to women of all ages and ethnicities around the world. The brand continues its global expansion with the Select CITYWALK Store in Delhi, where Indian women can learn about Bobbi’s inspiring message and how to bring out their individual beauty.
The Products
Bobbi Brown Cosmetics offers a full range of color cosmetics, brushes, and skincare. Bobbi’s signature concealers, foundations and powders come in yellow-based, skin tone correct shades that look natural on a wide variety of skin tones. Colors for eyes, cheeks and lips are timeless and designed to be as subtle or as dramatic as a woman wants. Makeup brushes and tools are professional caliber. Each brush is handmade and designed with a specific bristle density and shape to pick up and deposit color for a precise application. Combining natural essential oils with modern ingredient technologies, Bobbi’s skincare collection helps prepare skin for a flawless makeup look.
The Services
Teaching is a key component of Bobbi’s philosophy. Her professional makeup artists teach women to be their own beauty experts. Before applying makeup, each artist takes into account a woman’s personal style, her lifestyle and her preferences. Bobbi’s application methods, ranging from an everyday 5-minute routine to a special occasion 30-minute routine, are designed to be adapted for a woman’s individual needs. Every makeup lesson concludes with the creation of a personalized face chart to help women recreate the look at home.
The Design
Bobbi’s clean and modern aesthetic is reflected in the store’s architectural details like industrial steel cabinetry and Carrara marble, while illuminated vanity mirror mimic natural light, making the space feel like a chic SoHo loft. At the heart and center of the space is a communal artistry table, which creates a warm and welcoming environment for the consumer and her friends to try products at their own leisure, or if they so choose, get the help of a makeup artist.
Please find below some pics of the products, Bobbi Brown and the launch location's pics:
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| Bobbi Brown Corrector Bisque |
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| Bobbi Brown Creamy Lip Colors |
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| Bobbi Brown Foundation Stick |
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| Bobbi Brown Long Wear Gel Eyeliner Black |
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| Bobbi Brown Concealer Kit |
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| Bobbi Brown Pot Rouge |
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| Bobbi Brown Shimmer Brick Bronze |
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| Bobbi Brown Cosmetics - Store - Select CITY WALK Delhi |
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| Bobbi Brown Cosmetics - Store - Select CITY WALK Delhi |
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| Bobbi Brown Cosmetics - Store - Select CITY WALK Delhi |
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| Bobbi Brown |
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| Note from Bobbi Brown |